Minute Maid Pulpy Orange rides on a unique innovation With Tata Sky

Minute Maid Pulpy Orange rides on a unequalled conception With Tata Sky

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Riding on newborn innovation, Coca-Cola in Bharat launched a unequalled initiative for its juice drink brand - Minute Maid Pulpy Orange (MMPO). Leveraging direct-to-home (DTH) conception for the prototypal time, Minute Maid Pulpy Orange crusade is existence aired on Tata Sky - the joint venture between the TATA Group and STAR.

As part of the association, the latest act for Minute Maid Pulpy Orange was played out on Channel 100, the default power-on steer on Tata Sky papers reaching out to more than 3.7 million Tata Sky connections across the country, for 3 weeks in different time-slots. In constituent to the Channel 100 play-out, Tata Sky subscribers can also view the MMPO crusade by simply pressing the red fix choice on Channel 100 this coming weekend.

Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky said, "Information overload and subsequent technology convergence has created an accumulated demand by brands for deciding business mediums. Today most leading brands have found Tata Sky as the perfect clutter-free job to transmit and compound their brand’s saliency and recall with a status audience."

According to Avinash Pant, Director, Still Beverages, Coca-Cola India, "At Coca-Cola in India, we are always on the lookout for the opportunities to better enter with our consumers. The Direct-to-home (DTH) job provides us with an engaging papers and a great possibleness to accomplish out to millions of Tata Sky subscribers. We are excited about this possibleness to be healthy to investment an evolving and appealing medium.'

Brands like Lufthansa, Vodafone, Big Bazaar, Titan, Samsung and Whirlpool have already used Tata Sky as business papers successfully.
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Tata Sky awarded ISO 27001:2005 accreditation

Tata Sky, the joint venture between the Tata Group and Star India, has become the first Indian direct-to-home (DTH) service bourgeois to be awarded the ISO 27001:2005 accreditation, the benchmark for aggregation security.

Vikram Kaushik, managing director and CEO, Tata Sky, says, "The ISO Certification is an important milestone and another first for Tata Sky. It validates our concern commitment in delivering our highest processes in aggregation management. This certification reassures our subscribers that every transaction carried through our IT systems are highly secure."

The assessment for the certification was conducted by Intertek Systems Certification, the direction systems registration business organisation of Intertek Group. It is accredited by several internationally-recognized accreditation bodies worldwide.

ISO 27001:2005 is an international standard that provides specifications and counselling for the organisation and proper maintenance of an Information Security Management System (ISMS).

The purpose of ISMS is to ensure business continuity and reduce business damage by minimizing the effect of section incidents on customer operations, field services, IT-IS accumulation center activities and another hold functions.Custom HTML Code at Bottom [Sample No.3]
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Why Active services are paid on tata sky

have seen on Tata sky website that some of their astir services are paid. My question is why astir services are paying on tata sky when all another DTH providers are giving it free. lIke in dishtv all the astir services are free to all subscribers.

But tata sky is just pillaging their customers by charging them for astir services as well.

Paid Active services;
Active learning
Active Stories
Active wiz Kids
Active Topper
Active Cooking
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Taka Sky welcomes govt’s decision to reduce service tax

One of the directive DTH service providers in the country, Tata Sky said that it welcomed government’s decision to reduce service set by 2 percent.

“The DTH industry has been heavily taxed and the past change in service set is a proportional measure taken by the government. From period one, Tata Sky has been substance all its packages comprehensive of all taxes and do not calculate these separately. Hence there won’t be any implications on our pricing. We continue to endeavour in wage superior technology, concern class service and original noesis to all our subscribers. We have fresh added 8 newborn channels to our platform,� said Vikram Kaushik, Managing Director & CEO, Tata Sky Ltd.Custom HTML Code at Bottom [Sample No.2]
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Tata Sky to add 1-2 mn subscribers every year

Direct-to-Home (DTH) contestant Tata Sky aims to add most 1-2 meg subscribers apiece assemblage and would focus on introducing value-added services and newborn movies to achieve this number.

“Our clear focus is on transfer content and value-added services apart from transfer in newborn movies for our pay-per view model… We want to add 1-2 meg customers apiece year,� Tata Sky Managing Director and Chief Executive Officer, Mr Vikram Kaushik t old PTI.

The company currently has most 3.5 meg subscribers, he added. Asked most the mart response to Tata Sky Plus, which allows the individual to record programmes, Mr Kaushik said, “The response has been good. We have already crossed income of 30,000-40 ,000 since the launch in October last year.�

Tata Sky is also focussing on the pay per view (PPV) model, where the individual pays an added charge apart from the subscription charges to view a flick on offer. “PPV helps us in reducing the time between the melodramatic release and broadcasting over broadcasting thus curbing piracy. This has a aggregation of possibleness along with other value-added services, similar to the telecom industry,� he said.

According to a study by Media Partners Asia, the total PPV revenue in India is due to touch $18.5 1000000000 by 2017, while subscriptions can fetch up to $ 12.3 billion. - PTICustom HTML Code at Bottom [Sample No.1]
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Tata Sky to premiere Aa Dekhen Zara at Rs 50 per view

Tata Sky module charge Rs 50 from consumers who want to watch Eros International’s Aa Dekhen Zara on its pay-per-view (PPV) service, Showcase.

Tata Sky module execute the flick on 10 April, which module be available for four weeks till 8 May.

Earlier, the Niel Nitin Mukesh and Bipasha Basu-starrer had fallen prey to the ongoing tussle between producers and multiplex owners. Following this, the flick was not free in multiplexes and bombed at the box-office. It was free in single-screen theatres on 27 March.

Tata Sky CMO Vikram Mehra said, “Today, broadcasters understand the importance of movies on DTH as it enriches the pay-per-view (PPV) experience. Recently, Slumdog Millionaire that premiered exclusive on Tata Sky got dumbfounding salutation and was highly appreciated by our subscribers. With barely few weeks on its cinema release, Tata Sky is now premiering â€" Aa Dekhen Zara on Showcase.â€�Custom HTML Code at Bottom [Sample No.1]
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